01 / Portfolio
Selected projects
Product direction, organizational leadership, and enterprise platform design.
Original app / Sole designer & engineer
AI-First Fleet Tracking
A functional iOS app connecting fleet awareness, event review, coaching, and coordinated action. Grounded in a decade of research, field testing, and customer input.
Currently being developed for commercialization by an engineering sprint team. Showcased at the company’s primary customer conference.
View case study
Driver AI Assist / Design / Development
Driver AI Assist
A functional app for the driver: daily priorities, route assistance, trip review, and AI-assisted coaching that connects feedback to personal progress.
Currently being developed for commercialization by an engineering sprint team.
View case study
Organization design / Leadership
Building a Global Team
Integrating a global team through shared hiring and research practices, and bringing design, analytics, and technical writing together as Product Experience & Insights.
View case study
Navigation design / Design direction
Next-generation Lytx UI
Hands-on design and direction with a particular focus on navigation, supported by a broader redesign of dashboards, reports, and fleet workflows.
View case study
02 / UX practice
UX artifacts
Personas, journey maps, and workflows across the fleet ecosystem. Work I directed with the team, with hands-on contributions to selected artifacts.
Explore the collection