Persona
Compliance manager
A role-specific view of auditing, reporting, and driver support extends the research coverage beyond the primary coach and fleet manager.
Organization design & leadership
Building a Global Team
Integrating a global team at Lytx across design, research, analytics, and technical writing, with shared practices that support collaboration and growth.
My work connects people across the US, India, and Israel through hiring, mentorship, shared research practices, and working software as the prototyping standard.
- Team growth
- 3 → 15+
- Global organization
- US / India / Israel
- Current role
- Sr. Director
Product Experience & Insights
01 / Global team
Integrating teams across locations.
I hired every current designer on the team and grew the organization from 3 to 15+ across the US, India, and Israel. Shared ownership, clear expectations, and common practices supported integration across locations.
I established the Bangalore team in person and connected it to the wider organization through hiring, mentorship, and critique practices that supported the growing global team.
- Hiring
- Build the team around product judgment, craft, and collaboration.
- Development
- Support designers through mentorship and critique.
- Global practice
- Make ownership and expectations explicit across locations.
Earlier organization structure Historical artifact
This earlier map shows how design worked across product and engineering groups. It documents a previous structure; the current team scope is summarized above.
Earlier product-development organization map.
View full-size organization map02 / Hiring
Make the hiring bar explicit.
I built a structured approach to evaluating designers. The scorecard makes the discussion specific: how a candidate understands the user, frames the problem, develops a solution, and responds to questions.
- Design judgment
- Connect the business case to an end-to-end user journey.
- User empathy
- Explain how a person would use the system and where difficulties arise.
- Communication
- Present a clear rationale and respond constructively to feedback.
The scorecard and exercise shown here are examples from my earlier hiring process.
View the interview exercise ↗
A shared scorecard for evaluating design thinking and communication.
Read the full scorecard03 / Team practices
Connecting people through shared practices.
The handbook gave the global team a shared reference for product coverage, roles, and expectations. Onboarding guides helped new designers join the team with a common understanding of its processes and context.
Recorded walkthroughs and asynchronous communication connected work across locations. Alongside mentorship and critique, these materials helped integrate new colleagues into the team’s day-to-day practice.
- Ownership
- Document who covers each product area and what each role contributes.
- Onboarding
- Give new designers a structured introduction to the organization.
- Shared practice
- Keep research guidance, design standards, and team knowledge accessible.
The earlier handbook paired product ownership with explicit role expectations.
Read the handbook exampleHow new designers joined the team Onboarding example
An onboarding guide from the earlier team practice.
View the onboarding example04 / Research
Bring customer context into product decisions.
My research practice combined direct observation, usability testing, and a shared repository. Fieldwork provided context for how customers operated; the repository organized findings so product partners could revisit the evidence behind design decisions.
These earlier artifacts show the shared research foundation that preceded the broader Product Experience & Insights organization.
Field observation in a customer’s operating environment.
View field research photo
Research organized by product area and customer problem.
Explore the repository exampleUX artifacts / Supporting work
Directing the work across product areas.
I directed the development of personas and end-to-end workflow maps across safety, fleet operations, compliance, and installation. I guided the team’s work and personally created selected artifacts. The collection covers both customer roles and the operational handoffs around the software.
Service journey · March 2023
From order to installation
The service journey connects account setup, shipping, installation, and device management. Open questions and interface explorations make dependencies across roles visible.
05 / Integration
Bringing four disciplines together.
I led the enterprise migration from Amplitude and WalkMe, owning vendor evaluation and the selection of Pendo. Through that transition, Data Analytics and Technical Writing came under my leadership.
Integrating these functions brought four disciplines into one organization. Product design and customer research now sit alongside behavioral analytics and the information customers use to understand the product.
- Design
- Product strategy, interaction design, and prototyping.
- Research
- Customer context, user needs, and evaluation.
- Analytics
- Product behavior and adoption insights.
- Technical writing
- Product documentation and customer understanding.
06 / Practice today
Set working software as the standard.
I established near-working software as the team’s prototyping standard, moving beyond static handoffs. That approach is influencing how Design, Product Management, and Engineering build together.
My own hands-on product work demonstrates the interaction detail this approach makes possible. I am also implementing an enterprise AI toolchain across design, research, analytics, and technical writing while maintaining ongoing delivery commitments.
